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12/22/2007

Internet-Marketing Secrets 03


HTML CODING (1 OF 5)

Do you want to get the traffíc you deserve flooding into your website?

Category: General
Posted by: admin

Code optimization is an essential component of the search engine optimization process and if you aren't technically minded then it can be difficult to get your head round. This guide is meant for beginners and more advanced webmasters alike.
A shallow knowledge of HTML coding is useful, however, it is not necessary. Optimizing your code can be done by simply opening your html document in a text editor and changing different parts as shown below. Follow these steps carefully and your code will become 100% search engine optimized and ready for promotion and link-building campaigns.
The steps below assume you have chosen the keywords which you want to optimize the page code for. If you have not done that, go and do that now and return to this guide later.
HTML Code Optimization
The optimization of your HTML code for search engines is vital. It is the base of your SEO campaign. It must be optimized in a number of ways in order to improve the relevance of a chosen keyword. Follow the advice below as closely as possible. The closer the better and the higher your rank will be.
Remember: Keywords are the words people will use in search engines. Including a keyword in your site content (and optimizing your site) will cause your site to be returned as a search result. You can choose to optimize your page for a keyword or a keyphrase (a number of related words, eg: 'free red hats'). Using a keyphrase is more advantageous (as discussed later) but for simplicity, I will refer to keywords AND keyphrases as just keywords.
TIP: Try to optimize each page for just one keyword. This will stop each keyword competing against each other for weightings and you will rank higher for the chosen keyword.