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1. A calendar of events. This is ideal for sites like real estate sites to show upcoming open houses; book stores to promote upcoming book signings or writers’ meetings; collectors’ sites to show meetings across the country, etc. Be sure to allow visitors to send in their own event to be posted to the calendar. 
2. Maps. Consider real estate sites, hunting or fishing sites, camping sites, hotels, or any outdoor recreational sites for maps. Be sure to add content at the bottom of the map that describes the map and outlines its purpose as it relates to your site.
3. Before/after experiences. This is perfect for products or services you’re selling where customers can write in and discuss how this particular product or service helped them. These could turn out to be mini articles, or use them as testimonials.
4. Pictures from your customers. You could set up a special place where past customers could post their pictures and journal entries on your site. This is ideal for vacation sites, recreational sites, wedding sites, baby sites, photography studios, etc. How could you use this idea on a Halloween site? On a flower site? 
5. Online coloring sheets. Use your imagination here. If you set up some coloring sheets about your vacation property, kids could color those sheets and post them online before their trip in their own special online area. After the trip, their parents could post pictures and a journal of their trip. This is their “Web site” about their trip, all hosted on your site as a perk for booking through your vacation site. What are they going to do with this information? They’re going to tell their friends, Grandma and Grandpa, Aunt Edna, etc. They’re going to link to it. You can use this perk as part of your USP (Unique Selling Proposition) when differentiating yourself from your competition. You’ll be building one-way links from your past customers, plus visibility for future customers. Win/win situation. You’ll think of many ways of adding coloring sheets (or similar creative activities for kids) to your site, if your site is the type that would work for kids.