Search Engine Marketing | Pay-Per-Click Advertising

Search Engine Marketing - SEM is Pay-Per-Click Advertising PPC

Get more targeted traffic to your web site with ( Pay-Per-Click ) PPC Internet Advertising!
                      
More Sales-Targeted Visitors To Your Web Site!

The Internet offers organisations many ways to market their product and/or service but only one way to target prospects at the very moment they are actively looking for them, giving you a higher Return on Investment. Park Avenue Consulting is a leader in Search Engine Marketing SEM and the implementation of highly successful search engine marketing campaigns.

(Pay-Per-Click) PPC Internet Advertising Workshop 

Learn The Correct PPC Internet Marketing Strategy For Better Results.

We often get asked to provide coaching pertinent to an individual company’s web site needs. Pay-Per-Click Search Engine Marketing (PPC) is an extremely targeted form of paid advertising. It is the quickest way to deliver results for any campaign by delivering specific visitors faster.

Whilst the Pay-Per-Click model is simple, and the return on investment can be superb, effective management of any PPC campaign requires both a thorough understanding of the particular network and staff resource to monitor & refine the campaigns to ensure maximum efficiency. PPC is not a ’set up and leave’ form of advertising and it is vital to regularly review your campaigns to ensure you receive optimum performance.

We offer a comprehensive (PPC) Pay-Per-Click Campaign Management service that includes:

Effective Keyword Research
Initial set-up of PPC campaigns on selected networks
Regular monitoring & refinements to campaigns to deliver maximum ROI
Monthly Management reports
By outsourcing the management of your PPC campaigns, you can focus on your core business.

Please contact us today to find out how we can help you. 
Indicate your  Expression of interest  for workshop dates and venue details. LIMITED SEATING

Despite many attempts to optimize your web site using various Search Engine Optimization (SEO) techniques, many companies find they just do not reach the top of the natural (free) search engine listings or anywhere near the first few pages. They feel despondent and decide to direct their time and money into poor return but expensive print and/or electronic media to promote their web site. One solution overlooked by many is to pay a small fee to appear on ‘Sponsored Listings’ through a Pay-Per-Click Internet Advertising (PPC) campaign also known as Search Engine Marketing. No matter what your budget, you can display your ads on the Internet and pay only if people click on your ads. How much will it cost will depend on your product and/or service. We'll give you hands on experience implementing a successful PPC Internet Marketing campaign and keep your investment to a minimum.

Why pay to be found by the search engines, you may ask?
1. You are in a competitive market 
2. You have a new web site 
3. The way your web site is built makes it difficult for search engines to rank you
4. You recognise that many people prefer the very top listings.

In this 3 Hour, hands-on, highly interactive workshop, you will learn how to: 
   •    Plan an effective PPC Advertising campaign (Google Adwords & Yahoo Search Marketing)
   •    Set up your Pay-Per-Click accounts
   •    Target the right audience
   •    Research relevant keywords & phrases 
   •    Write an effective online display ad
   •    Set your budget and maximum spend
   •    Monitor your Return on Investment (ROI) 
   •    Report, track, split test and correct your campaigns

The Pay-Per-Click Advertising Workshops run in Melbourne and Australia-wide as interest becomes apparent.  Our series of workshops for the year are completed but new dates will be announced soon for January & February.

Your total investment of $297AUD, will include training materials (workbook with patended PPC Campaign Organiser on CD) and refreshments. A 10% discount applies when you book to more than one PPC Internet Advertising Workshop or more than one person from your organisation attends.